"Nobody needs to explain the importance of coffee to me. I can say this because I have spent my whole career trying to master all the elements of a restaurant visit. Coffee is an essential part of a restaurant visit, it makes the visit complete because of all the opportunities to make a good impression, coffee is the last. Tuning the roasting process to the right composition of coffee beans has been a real challenge, but fortunately I am surrounded by professional partners who have guided me through this process. That is why the step to my own coffee brand is not so big."